As consumers' pursuit of a personalized driving experience continues to grow, automotive gear knobs are becoming a popular category in the "light modification" market. Data shows that in the first three quarters of 2025, sales of automotive gear knobs on e-commerce platforms increased by 68% year-on-year, with high-end customized products being particularly popular.
Gear knobs made of materials such as carbon fiber, aircraft aluminum, natural solid wood, and genuine leather are becoming the top choices for modification enthusiasts. A Taobao store manager revealed, "A hand-polished walnut gear knob costs nearly 1,000 yuan, yet it still sells over 500 units per month." Some brands also offer laser engraving and custom logos to meet the personalized needs of car owners.
Automotive aftermarket analysts point out that although small, the gear knob is a core element of the vehicle's tactile and visual experience, becoming a symbol of the "refined car" culture. In the future, it may become a specialized and branded niche market.